Practical strategies for CPG brands looking to optimize trade spend and grow margins.
Volume lift alone doesn't tell you whether a promotion made money. Here's why traditional ROI frameworks miss the full picture and what to look for instead.
Revenue Growth Management is the discipline of optimizing price, promotion, and mix to drive profitable growth. Here's what it means in practice.
CPG trade spend typically runs 11-27% of gross revenue depending on category. Here's how to benchmark your spending and identify optimization opportunities.