By accessing or using the Strata CPG website (stratacpg.com) and any services provided by Strata Holdings LLC ("Strata CPG," "we," "us," or "our"), you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our website or services.
Strata CPG provides trade promotion analytics, margin intelligence, and revenue growth management services for consumer packaged goods companies. Our services include data analysis, reporting, consulting, and software tools designed to help CPG brands measure and optimize trade spend.
You may use our website for lawful purposes only. You agree not to:
All content on this website - including text, graphics, logos, methodologies, analytical frameworks, and software - is the property of Strata Holdings LLC and is protected by United States copyright and intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from our content without our prior written consent.
We treat all client data as strictly confidential. Data provided by clients in the course of our services will not be shared with third parties, used for purposes other than delivering the contracted services, or commingled with data from other clients. Our data handling practices are further described in our Privacy Policy.
You retain full ownership of all data you provide to us ("Client Data"). We do not claim ownership of your data.
You grant Strata CPG a limited license to use Client Data solely to: (i) provide the contracted services, (ii) improve our platform and methodologies, and (iii) create aggregated, anonymized analytics that cannot identify any individual client. Strata CPG owns all aggregated, anonymized data derived from Client Data. We may use anonymized data for industry benchmarking, trend analysis, and product development, provided no individual client or their data is identifiable.
Strata CPG provides data analytics, reporting, and decision-support tools. Our services are designed to inform your business decisions, not to make them for you. All analytical outputs - including margin analyses, promotion ROI scores, scenario projections, benchmarks, and planning recommendations - are based on the data you provide and on estimates, assumptions, and statistical models that may not reflect actual future outcomes.
We do not guarantee specific financial results, margin improvements, or return on investment from using our services or acting on our analyses. Any performance metrics, industry benchmarks, or illustrative results referenced on this website or in our deliverables represent general industry observations or hypothetical examples, not promises of outcomes for your business.
You are solely responsible for reviewing all analytical outputs - including promotional ROI projections, baseline forecasts, margin analyses, and planning recommendations - for accuracy and business appropriateness before acting on them. Strata CPG provides analytical tools and insights; the decision to act on those insights, and the consequences of those actions, remain with you.
We may offer features, tools, or capabilities designated as "beta," "preview," or "early access." Beta features are provided "as is" without any warranty and may not be feature-complete, fully tested, or fully supported. Beta features may be modified, suspended, or discontinued at any time without notice. You should not rely on beta features for production decision-making or critical business processes.
Our website and services are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, or accuracy of analytical outputs. We do not warrant that the website will be uninterrupted, error-free, or free of harmful components.
The content on this website, including blog posts and industry benchmarks, is provided for general informational purposes only. It does not constitute financial, legal, or professional advice. You should consult with qualified professionals before making business decisions based on information found on this website.
To the maximum extent permitted by applicable law, Strata Holdings LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our website or services, including but not limited to lost profits, lost revenue, or business losses resulting from decisions made based on our analytical outputs or recommendations. Our total liability for any claim arising from these terms shall not exceed the amount you paid us for services in the twelve months preceding the claim.
You agree to indemnify, defend, and hold harmless Strata Holdings LLC, its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from your use of the website or violation of these terms.
When using our analytics platform or services, you agree not to:
We reserve the right to suspend or terminate access for violations of these terms.
Our website may contain links to third-party websites or services. We are not responsible for the content, privacy practices, or terms of any third-party sites. Your use of third-party services is governed by their respective terms and policies.
Either party may terminate a service engagement with 30 days' written notice. We may terminate immediately if you materially breach these terms and fail to cure the breach within 15 days of written notice.
Upon termination of services:
In the event of a confirmed security breach affecting your data, we will notify you within 72 hours of becoming aware of the breach. Notification will include the nature of the breach, the data affected, steps we are taking to address it, and recommended actions on your part. We will cooperate with your investigation and remediation efforts.
Neither party shall be liable for delays or failure to perform resulting from circumstances beyond reasonable control, including but not limited to natural disasters, pandemics, war, terrorism, government actions, cyber attacks, power outages, or internet service disruptions. The affected party must notify the other promptly and use commercially reasonable efforts to resume performance.
In the event of a dispute arising from these terms or our services, both parties agree to first attempt resolution through good-faith negotiation for a period of 30 days. If the dispute cannot be resolved informally, it shall be settled by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules. Arbitration shall take place in the State of Delaware.
Any arbitration will be conducted on an individual basis. Class actions and class arbitrations are not permitted. Either party may seek injunctive relief in court for intellectual property disputes or confidentiality breaches without waiving the right to arbitration for other matters.
You may not assign or transfer your rights or obligations under these terms without our prior written consent. Strata Holdings LLC may assign these terms in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets.
These Terms of Service shall be governed by and construed in accordance with the laws of the State of Delaware, without regard to its conflict of law provisions.
We reserve the right to update these Terms of Service at any time. Changes will be posted on this page with an updated effective date. For material changes that affect active service agreements, we will provide 30 days' advance notice. Your continued use of the website or services after changes are posted constitutes acceptance of the updated terms.
If you have questions about these Terms of Service, contact us at info@stratacpg.com.