Customer-level, product-level, and channel-level P&L analytics that show you exactly where margin is being made and where it's being lost.
Most CPG brands can tell you their total gross margin. Far fewer can tell you the gross margin on a specific product, sold to a specific customer, after accounting for trade spend, freight, and COGS. This blind spot means commercial decisions - which customers to invest in, which products to promote, which channels to prioritize - are made with incomplete information.
The challenge is data fragmentation. Billing data lives in the ERP. Trade accruals sit in spreadsheets. COGS comes from finance. Syndicated data arrives from Circana or IRI. Stitching these together into a unified margin view is exactly the problem margin intelligence solves.
Margin intelligence is a complete, multi-dimensional P&L that lets you slice profitability by customer, product, brand, channel, and time period. It answers the questions that drive commercial strategy: Which customers generate the highest gross margin? Which products are margin-accretive vs. margin-dilutive? Where is trade spend delivering returns and where is it being wasted?
Full profitability by customer including gross revenue, trade spend, net revenue, COGS, and gross margin. Rank customers by true margin contribution.
Understand which SKUs drive margin and which erode it. See product-level COGS, average selling price, and margin by channel.
Compare profitability across retail channels, club, e-commerce, and foodservice. Identify where your margin is strongest.
Track margin trends over time by customer, product, and category. Spot margin erosion early and understand what's driving it.
Margin intelligence becomes powerful when it connects to decision-making. Understanding that a customer's gross margin dropped 200 basis points year-over-year is useful. Understanding that the drop was driven by a 15% increase in trade spend rate on two underperforming promotions is actionable.
That's why our margin intelligence platform integrates directly with trade promotion analytics and promotion ROI analysis. You can drill from a customer P&L into the specific promotional events that drove the results, then use those insights to build smarter plans through annual promo planning.
Companies that implement margin intelligence as part of a Revenue Growth Management strategy see 4-7% annualized gross margin improvement. The gains come not from cutting trade spend indiscriminately, but from reallocating it - investing more behind high-ROI events and high-margin customers while reducing spend on activities that don't generate returns.
Strata CPG builds your margin intelligence layer from the data you already have. No ERP integration required. Upload your billing data, trade accruals, and product COGS, and we deliver a complete profitability picture within weeks.
Want to see your true margins? Let's talk about building a profitability picture you can actually act on.