Strata gives mid-market CPG brands the analytics to measure TRUE promotional ROI, see customer-level P&L down to the promotion, and plan smarter with AI.
Most CPG brands spend millions on promotions every year but lack visibility into what's actually working. The result: eroded margins, wasted budget, and missed growth.
We combine your sell-through data, syndicated market data, and COGS to deliver a complete picture of promotional profitability.
Full P&L visibility by customer, product, and promotion. Understand true margin after trade spend, COGS, and freight at every level.
Go beyond volume lift. Our TRUE ROI captures margin erosion on base volume, forward-buy detection, and break-even analysis. Every event scored: Scale, Maintain, Adjust, or Kill.
AI analyzes your historical ROI data and generates complete annual promotional strategies. Compare plans side-by-side, then export to editable PowerPoint calendars and Excel.
Integrate Circana syndicated data for head-to-head brand comparison on pricing, promotional lift, discount depth, distribution coverage, and merchandising effectiveness.
Ask questions about fund mix, pricing, or competitive positioning and get answers grounded in your live data, backed by published benchmarks from McKinsey, Bain, and BCG.
Hands-on commercial strategy, trade promotion optimization, and annual planning support from experienced CPG practitioners.
From signed agreement to live insights. We handle the heavy lifting so your team can focus on decisions.
Kickoff call to understand your business, data sources, and P&L structure. We provide exact file templates.
Your team gathers billing data, trade accruals, product COGS, and price lists. Syndicated data optional for competitive intelligence.
We configure your P&L model, map accounts and products, and validate outputs against your known actuals.
Secure login access, training session, and full platform available. Interactive dashboards, AI planning, and professional exports from day one.
Industry research shows that companies practicing Revenue Growth Management consistently outperform peers. Individual results vary.
*Based on published industry research. Results vary by company. Strata CPG does not guarantee specific financial outcomes.
AI-powered CPG market intelligence delivered every Monday morning. We analyze hundreds of data sources — economic indicators, industry news, commodity prices, consumer trends, and more — so you start the week knowing what matters.
Whether you're exploring margin analytics for the first time or looking to get more from your trade spend, we'd love to learn about your business.
We're a focused team that moves fast. Expect a response within one business day.