Revenue Growth & Margin Intelligence

Turn Trade Spend Into Profitable Growth

Strata gives CPG brands the analytics to understand which promotions drive profit, which erode margin, and where the next growth opportunity lives.

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11-15%
of CPG revenue goes to trade spend
80%
of CPGs lack the right analytics tools
70%
can't evaluate promo effectiveness
56%
say trade processes are too manual
The Challenge

Trade Spend Is Your Largest
Controllable Cost

Most CPG brands spend millions on promotions every year but lack visibility into what's actually working. The result: eroded margins, wasted budget, and missed growth.

80%
Lack Capabilities
of CPGs don't have the right tools to support pricing, trade allocations, or go-to-market strategies.
70%
Can't Evaluate
of organizations don't feel promotions can be effectively evaluated or optimized with current tools.
56%
Too Manual
of organizations say their trade promotion processes are too manual and time-consuming.
43%
Disconnected Data
of organizations struggle with inconsistent or disconnected data across systems and teams.
What We Do

Margin Intelligence for
Smarter Trade Decisions

We combine your sell-through data, syndicated market data, and COGS to deliver a complete picture of promotional profitability.

Profitability Analytics

Full P&L visibility by customer, product, and promotion. Understand true margin after trade spend, COGS, and freight at every level.

Promotion ROI Analysis

Measure every promotion's incremental lift, cost per unit, and ROI. Know exactly which events to repeat, renegotiate, or retire.

Annual Promo Planning

Build data-driven promotional calendars. Compare scenarios side-by-side and project volume, revenue, and margin before committing budget.

Market Intelligence

Integrate syndicated data from IRI, Circana, and retailer POS to benchmark performance and identify white-space opportunities.

Price Elasticity Modeling

Understand how price changes impact volume and revenue. Model elasticity by channel and customer to optimize list pricing.

Dedicated Partnership

Work directly with experienced CPG analysts. No generic dashboards. Your data, your questions, your competitive advantage.

How It Works

From Data to Decisions
in Three Steps

We integrate with the systems you already use. No IT project required.

01

Connect Your Data

Upload or integrate your billing data, trade accruals, product COGS, and price lists. We handle syndicated data feeds from Circana, IRI, and retailer portals.

02

We Build Your P&L

Our engine processes your data into a unified margin model - customer-level P&Ls, promotion-level ROI, and trend analytics updated with every data refresh.

03

Make Smarter Decisions

Access interactive dashboards, export reports, and plan future promotions with confidence. We partner with your team to turn insight into action.

The Impact

What Margin Intelligence Delivers

Companies that implement Revenue Growth Management see measurable returns within the first planning cycle.

4-7%
Gross Margin Improvement
Annualized gain when RGM is implemented successfully across the trade spend portfolio.
2-3x
Faster Planning Cycles
Reduce annual promo planning from weeks of spreadsheets to data-driven scenario analysis.
100%
Promotion Visibility
Every promotion measured, every dollar tracked, every decision backed by data.
Get Started

Let's Talk About Your
Trade Spend

Whether you're exploring margin analytics for the first time or looking to replace a legacy TPM, we'd love to learn about your business.

Reach Out Directly

We're a focused team that moves fast. Expect a response within one business day.

Headquarters
United States
Response Time
Within 1 business day