Practical strategies for CPG brands looking to optimize trade spend and grow margins.
Most CPG companies track volume lift and call it ROI. Here's why that's wrong, and the five metrics that actually tell you whether a promotion was profitable.
Revenue Growth Management is the discipline of optimizing price, promotion, and mix to drive profitable growth. Here's what it means in practice.
CPG trade spend typically runs 11-27% of gross revenue depending on category. Here's how to benchmark your spending and identify optimization opportunities.